Thanks to the ongoing digital revolution, today’s car buyers have a near-limitless amount of information at their fingertips. Historically, auto sales professionals were the primary point of contact for consumers looking to buy or lease a vehicle. But with the rise of third-party comparison websites, and the transparency they now expect from dealership websites, shoppers can research makes and models, sticker prices and local car dealerships without ever having to leave their homes.
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Reputations can be hard to change, and no one knows that better than someone in the car business. Despite the drastic shift in our industry and the culture of a dealership, when some people think of a career in auto sales, they still imagine long work hours and stressful negotiations.
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Competition in the auto retail world has always been fierce, and as the industry moves toward more digital-centric sales processes, car dealerships have to get creative to score new leads.
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Let’s face it, the auto retail industry is changing and many dealerships are having to get creative to meet their sales quotas and secure long-term profitability.
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Today’s auto dealerships contend with a staggering number of state and federal laws that seek to protect consumers and employees from questionable practices.