Hiring great talent in today's modern business climate has evolved. Long gone are the days of simply putting a classified ad in the paper or reaching out to your HR department and expecting to snag the best of the best. It takes work.

Buying a car has largely been an in-person process. Customers want to see their vehicle and take it for a test drive before signing on the dotted line. At the same time, those same customers have also taken to spending a significant part of their path to purchase performing online research.

In recent years, and especially during pandemic lockdown measures, the rise of digital retail has become increasingly apparent. Modern retailers have redefined the boundaries of what can successfully be sold over the internet, as well as the types of quick and efficient customer experiences shoppers have come to expect. Now, with a whole new landscape emerging, your dealership must find its place in the evolving industry.

The auto retail industry invests a lot of time and energy into formulating more effective car selling strategies, marketing campaigns and customer retention techniques. And while these efforts are undoubtedly valuable, it’s also important to emphasize the value-adding activities of other departments in your dealership. 

Your organization's website is a major point of contact between your business and your audience - and if it’s not today, it can be.